November 2012 launch
day
Today’s Select was launched to give you
customers all the flavour and enjoyment of big brands at reduced prices. The
first products in the range were biscuits to rival the big favourites including
digestives, jaffa cakes and chocolate chip cookies. Today’s Select
store cupboard items were also launched including tinned tomatoes and sunflower
oil.
February 2013 quality
wins
Select quickly
wowed the shoppers and we speedily answered the call from retailers for more products.
In February we launched Select fruit juices and carbonated
drinks plus tinned kidney beans and sweetcorn and a delicious range of ready
meals including chicken curry, chilli con carne, meatballs in tomato sauce and
Irish stew. Customers loved the flavours!
April 2013 rave
reviews
Twelve more Select products hit the shelves in April
including tomato ketchup, brown sauce, mayonnaise, tea bags, tuna chunks,
pineapple pieces, cranberry juice, baked beans and olive oil. Rave reviews for Select
quality were coming in thick and fast.
May 2013 awards list
Select’s chocolate chip cookies make the finals of The Grocer Own
Label Food & Drink Awards 2013! It’s a great achievement given the
shortlist is drawn up by expert judges from a massive 803 entries.
Look out for Today’s Select products in your local convenience store.